northeastern university marketing and communications

Principles of Argumentation. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Academic Programs at D'Amore-McKim School of Business (4 Hours). Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Swipe on Tinder or make the first move on Bumble. Northeastern University is a private institution that was founded in 1898. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. (4 Hours). Lead Faculty. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Sports, Politics, and Communication. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Offers analytic insight on methods people use to communicate different types of social action through body language. COMM2350. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Contact Us | CAMD Northeastern University Offers students the opportunity to gain hands-on experience in the communications industry. (4 Hours). Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Offers independent work under the direction of members of the department on a chosen topic. Examines the impact of technology on the marketing of goods and services. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. myNortheastern Opens New Window, Privacy Policy MKTG6280. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. MKTG2301. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Offers students an opportunity to learn how to implement such approaches in practice. Youth and Communication Technology. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. (4 Hours). COMM2300. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. our expertise Highlights An Award-winning Campaign. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Introduces concepts and professional best practices in social media analytics. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Opens New Window It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Offers students an opportunity to develop and implement a concept test. COMM2525. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Digital Marketing. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. MKTG6294. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Global and Intercultural Communication. MKTG6222. (4 Hours). COMM6304. Northeastern University hiring Assistant Director, Digital Marketing Digital Editing for TV. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. MKTG6226. Online - Northeastern College Of Professional Studies The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. (3 Hours). Offers an in-depth look at how persuasive health campaigns are designed and executed. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Legal Argumentation, Advocacy, and Citizenship. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Surveys the communication process in complex organizations. Political Communication. (4 Hours). (4 Hours). | Opens New Window. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. (1-4 Hours). Northeastern University Associate Director - Marketing & Communications Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Undergraduate Research Practicum in Marketing. Attribute(s): NUpath Interpreting Culture, COMM1225. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Rhetoric and Justice. Emphasizes ethical considerations involving security, privacy, and fairness. Health Communication. Northeastern University Senior Marketing Manager Salaries in the United Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. MKTG6318. Examines how communication impacts relationship quality and commitment. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Executive Team | NEIU - Northeastern Illinois University Focuses on the consumer as the key element of marketing strategy and application. Research may be behavioral/experimental or quantitative/analytical in nature. Communication and Privacy. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). College of Social Sciences and Humanities. Taught in London. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Internship in Communication. No previous experience in data analysis or programming required. Business-to-Business Marketing. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Seminar in Communications. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Gaining Insights from Consumer Data. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Rhetorical Approaches to Public Memory. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning.