the role of the public information officer fema

Identify how messages should be conveyed. The news media and local government ask the community to send videos and photos via social media, email, and text messages. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Describe how to have a successful relationship with the news media. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an B. is not bound by public record laws. This course can provide a basic understanding of the PIO function for those new to the position. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Video sharing sites to expand or market a story, and. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) More than 70% of the illnesses, hospitalizations and deaths are guys. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The role of the pubic information officer. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. These people are your target audience. School, 43 Margaret St. . Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. A well-executed interview will likely not A. advance leaderships goals. This course can provide a basic understanding of the PIO function for those new to the position. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Functions of the Public Information Officer - emilms.fema.gov Disclosing information to the public in ways that are easy to find and use. Determine who your audience is, what they need to know, and what they already know. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Avoid acronyms. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. The media area is a place where media congregate to help enhance the flow of information. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. What will you change in future campaigns? May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Resident/Non-Resident, Trainer Program, etc. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Develop and pre-test materials C. Develop an action planD. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Resident/Non-Resident, Trainer Program, etc. Once you have identified your goal, write it down! These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Verdi White: And I believe that that has helped in our relationship with the media. Select it carefully and choose your background wisely. The process for ensuring that a public information message was accurately conveyed is typically called: A. Timely updates and corrections to information in evolving incidents. ), John enjoys boating, swimming, and to fish. As with ICS, the JIS is as simple or complex as the needs of the situation. Better yet is the number of people who call and request preparedness kits! Lesson 3 introduced the importance of establishing relationships with the media. Increased information needs can be handled. Emergency Management Institute Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Evaluation is crucial for judging the effectiveness of a public awareness campaign. When preparing written products, it is important that your message is understood. Social marketing is the use of commercial marketing principles to: A. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Is there any restriction on the information to be released? Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. This course should take approximately 7 hours and 25 minutes to complete. PDF Public Information Officer - FEMA (Unit 3), Recall preparation techniques that contribute to a successful media interview. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Describe how to effectively communicate orally and through written products. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Refer to the list below. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. You should set a realistic deadline and interim benchmarks, as needed. C. Identify all the news media covering the area. This feature can facilitate abuse of the system. The word zombie comes from Haitian and New Orleans voodoo origins. C. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. What is happening in other areas? Creates a positive impression of your organization. What do they already know about the topic? There are also professional social networking sites with sections for jobs. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. D. is only useful on television infomercials. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. endstream endobj 1929 0 obj <. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Communicates with internal and external stakeholders. if you do not have a sid, Test questions are scrambled to protect test integrity. Responsibilities of the Components of the ICS Organization. For more information on AP style, go tohttp://www.apstylebook.com. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. 0 Under the ICS, the PIO works for: A. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Responds to the media while respecting restrictions on the release of sensitive information. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. FEMA IS-29: Public Information Officer Awareness Course Summary